Google’s automated AI-based systems detect around 25 billion spammy pages in Search daily, ensuring that people don’t see these pages in their top searches.
The specific techniques used by the search engine remains undisclosed as it could weaken the protection, but shared details about spammy behavior that enables systematic detection.
A spammy page might fool the language systems by including the right words and phrases that match the user’s search. The detection becomes possible with how they try to manipulate the Webmaster Guidelines and the behavioral tactics used.
Google stated that if compiled, the spammy pages detected per day would make more than 20 million copies of ‘War & Peace’ daily.
If Google’s automated AI systems weren’t sufficient, our search results would mirror our Gmail spam folder.
Google has designed its systems to prioritize the most reliable and relevant webpages to your Search at the top.
Combating spam is an everyday battle, a vicious circle. You get rid of one, and hundreds of new spammy pages emerge in its place.
Just like any other machine, Google’s automated systems aren’t perfect and need human review. Besides the continuous weeding out of spammy pages by AI Systems, a team does its Search and filters out contents or sites that violate Google’s guidelines.
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