AI Models Need Human Intervention To Function During Pandemic–
The coronavirus pandemic has led to chaos and uncertainty around the globe, and it has taken its toll on Machine Learning systems programmed to make sense of our online behavior.
During the outbreak, people started searching and buying toilet paper, hand sanitizer, facemasks, and the likes in bulk. The transition was too sudden for AI technology to catch up with, causing hiccups for the algorithm that runs behind the scenes in fraud detection, inventory management, marketing, and more. ML models trained on normal human tendencies are finding that normal has changed. ML models’ performance gets affected when input data differs too much from the data they were trained on.
Human involvement in automated systems is quite essential. The automated systems are just holding up with this sudden shift and working with human intervention whenever needed.
The predictive algorithms failed to forecast a surge in stock demand because it was never trainer on a spike like this. A fraud detection company had to step in and tweak its algorithm to account for a sudden surge of interest in power tools and gardening equipment. The recommendation algorithms of a firm that uses AI to recommend investments based on sentiments negative tone throughout media, making the system’s recommendations less accurate.
Even though one can’t prepare for everything, s crises like this is a perfect trigger to build better ML models.
Phrasee is a London based AI company that uses NLP and ML to promote its clients through email marketing or Facebook Ads. When COVID 19 hit, it became more sensitive with its content and banned phrases that would make the audience anxious and fearful.
Amazon flipped its algorithm and started promoting sellers that handle their own deliveries to ease demands on its own warehouses.
The adjustments to this volatile situation are hard without manual intervention.A data scientist is needed to connect the things going on in the world to what’s going on in the algorithms.
Sudden weird human behavior caused due to the pandemic is messing with AI, and human intervention has become essential to set them straight.
#AIMonks #AI #ML #ArtificialIntelligence #MachineLearning #Algorithms #Media #Technology #Coronavirus #Automation #NLP #HumanIntervention
0 Comments