India’s largest online B2B marketplace, IndiaMART, connects buyers with suppliers. The company focuses on providing a platform to MSMEs(micro, small and medium-sized enterprises). The company’s mission is ‘to make doing business easy,’ through matchmaking and IndiaMART has switched to AI to fulfill that purpose.
The concept of matchmaking is one where a buyer and a supplier discover each other for a particular product or service. Earlier, the company relied on traditional algorithmic matchmaking to use data. But, the company soon found many use cases to deploy Artificial Intelligence and utilize machine learning.
IndiaMart is a curated database of good businesses. It differentiates between spams from genuine calls with the help of voice-to-text algorithm.
IndiaMart also utilizes ML to gauge each supplier based on their locational behavior, quantity behavior, and price behavior to do effective matchmaking keeping the buyers’ interest in mind.
IndiaMART provides a platform for people to buy and sell different kinds of things. But some people can try to sell banned substances, which are not allowed in the market place. For a human to find such elements out of thousands is next to impossible. It is only AI and ML, which can find out which particular product is not fit for the platform.
IndiaMART is a technology company but aims to appear as a functional company. The company wants to give users what they need without getting into the complexities of technologies like AI and ML.
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