Automation, also called Labour-saving technology, as the name suggests, is a technology to perform a process with minimum human assistance. Automation offers efficiency, lower costs, enhancements customer interactions, multi-lingual capabilities, and frees up time to do more important tasks at hand. But customers are often fickle-minded, so instead of just focusing on technology, companies should focus on experience, too. And this brings us onto ‘Human Automation.’
The phenomenon of ‘marketing automation‘ means actualization of a personalized equation with customers in this digital age. Human Automation makes it possible with the help of conversational AI or ‘chatbots‘ to bring humanization for an enhanced end-customer experience. Good bots can help customers in a comfortable and least complicated manner.
A marketer should deploy these bots on social media apps (WhatsApp, Messenger, etc.) to provide what’s needed to ensure seamless real-time solutions. Harnessing the right Automation tool will enable the bots to bring the natural flow to keep the conversation going and gain a more in-depth insight into the target audience. With the correct deployment, a business will be able to utilize the automated yet personalized quality of the bot to their advantage in today’s intensely-competitive domain.
Good bots can bring an intimate, meaningful, and ‘human touch‘ to a conversation and give the customer an exceptional experience.
Automation weaved with human elements is the future of marketing and will help companies deliver value and build meaningful customer relationships.
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