Experian PLC has always been a data-driven company. But Sri Santhanam’s arrival in Experian in June 2019 led to an increased focus on the use of analytics and AI to benefit consumers and businesses. An Experian Boost was created, wherein a consumer/business can voluntarily sign up, put in information(utility bills or cellphone bills), which prove one’s ability to repay and boost their score. This doesn’t get covered in traditional tradelines.
Experian aims to create an expandable analytical environment that is secure and can store huge amounts of data and carry out powerful AI and analytics. To tackle this challenge, Ascend Analytical Sandbox has been introduced.
A recent study from McKinsey claims an opportunity of more than 5 trillion dollars majority of which are beyond the traditional technology sectors and financial services, can be achieved by Experian because the

opportunities revolve around AI and Analytics.

There is a huge demand for data scientists, but the industry sees an unfortunate lack of resources. To fill this gap, Experian aims at the democratization of technology to attract talent. Now even individuals lacking expertise in data science can operate effectively.

Furthermore, Experian aims at making AI trustworthy to overcome the issues concerning bias that even companies like Amazon, IBM, and Microsoft are facing. Its other objective is to operate at scale with AI and Machine Learning and to deliver it in a way that is trustworthy and secure.

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