TownNews, a leading provider of content management systems, uses GoodData technology to make media customers grow with data insights about engagement, content, and audience.
TownNews also provides a platform for local media organizations in the US and serves more than 2,000 newspapers, radio, TV, and web-native news organizations.
With an abundance of customer data, there is a high possibility of ‘analysis paralysis.’ TownNews launched Data Insights by deploying GoodData technology to pull data from a variety of silos and present it in an understandable and actionable manner.
Data Insights enables a company to draw a relation between its core business products and revenue generated. It allows the company to make more informed decisions regarding content, advertising rates, and staffing.
Zdenek Svoboda, co-founder, and VP of product, GoodData explains how media companies are flooding with data, but understanding it can be challenging. He emphasizes that their technology enables deep insight that drives informed decision making end-to-end analytics solutions‘ leader, which will be beneficial for media companies.
Several Data Insights customers deployed GoodData technology and realized that they weren’t getting the optimal advertising revenue that was available to them. GoodData’s technology has been beneficial for customers as they have already seen a return on investment, TownNews reports.
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